CAPS Certification: Your Competitive Edge in a Growing Market

Fritzi Gros-Daillon
May 27
2 min read

In today’s fast-evolving housing and healthcare landscape, standing out isn’t just about skill—it’s about specialization. And for professionals working with older adults, home safety, or aging-in-place design, the Certified Aging-in-Place Specialist (CAPS) credential offers exactly that: a competitive advantage.

Whether you're a remodeler, occupational therapist, designer, or housing consultant, getting CAPS certified sets you apart in an industry that is growing rapidly—and demanding more from its professionals.

CAPS Certification: Your Competitive Edge in a Growing Market

Why the Aging-in-Place Market Is Booming

10,000+ Americans turn 65 every day
Nearly 90% of older adults want to remain in their homes
The need for home modifications is outpacing supply
Families are seeking trusted professionals with specialized knowledge

Consumers and referral partners alike are looking for experts—not generalists. CAPS certification signals that you’re qualified, knowledgeable, and equipped to create livable, safe spaces for aging clients.

What Makes CAPS a Business Game-Changer?

1. Increased CredibilityThe CAPS designation from the National Association of Home Builders (NAHB) adds instant professionalism and recognition to your services. Whether you’re submitting bids, meeting with clients, or networking with healthcare partners, CAPS stands out.

2. Specialized Marketing AppealYou’re no longer just a “remodeler” or “designer”—you’re a Certified Aging-in-Place Specialist. That’s a differentiator in your proposals, brochures, and website copy.

3. Access to New Clients and NichesCAPS opens doors to partnerships with:

Senior living communities
Home health agencies
Hospital discharge planners
Real estate professionals serving aging clients

4. Premium Services, Premium RatesWhen you provide more value, you can charge accordingly. CAPS grads often add paid home assessments and consulting services to their offerings—creating new streams of income beyond traditional work.

Why Train with Household Guardians?

At Household Guardians, you’ll complete your CAPS certification online through live Zoom instruction led by Fritzi Gros-Daillon—2019 NAHB Educator of the Year and nationally recognized home safety expert.

Students love the interaction, the energy, and the real-world experience Fritzi brings to every course.

“Fritzi is a phenomenal instructor. Her real-life examples made it easy to see how I could apply this immediately in my business.”— CAPS Student, 2024CAPS course evals Jan-F…

Upcoming CAPS Certification Dates – June 2025

Wednesday–Friday Series

CAPS I: June 18
CAPS II: June 19
CAPS III: June 20

🕗 8 AM to 4 PM Pacific | 💻 Live via Zoom👉 Register now

Have Questions?

Email fritzi@householdguardians.com or visit our CAPS training page for details.

Now is the time to differentiate yourself, grow your business, and meet the needs of a market that’s here to stay. CAPS gives you the tools to do exactly that.