CAPS Certification: Your Competitive Edge in a Growing Market

Fritzi Gros-Daillon
May 27
3 min read

Updated: Nov 4

In today’s fast-evolving housing and healthcare landscape, standing out isn’t just about skill- it’s about specialization. For professionals working with older adults, home safety, or aging-in-place design, the Certified Aging-in-Place Specialist (CAPS) credential offers exactly that: a competitive advantage.

Whether you’re a remodeler, occupational therapist, designer, or housing consultant, earning your CAPS certification sets you apart in an industry that’s expanding rapidly—and demanding deeper expertise from its professionals.

Why the Aging-in-Place Market Is Booming

More than 10,000 Americans turn 65 every day
Nearly 90 % of older adults want to remain in their homes
The need for home modifications is outpacing trained supply
Families are seeking trusted professionals with specialized knowledge

Consumers and referral partners alike are looking for experts - not generalists. A CAPS certification signals that you’re qualified, credible, and equipped to create safe, livable, and beautiful spaces for aging clients.

What Makes CAPS a Business Game-Changer?

Increased Credibility

The CAPS designation from the National Association of Home Builders (NAHB) adds instant recognition to your services. Whether you’re submitting bids, meeting clients, or partnering with healthcare professionals, CAPS stands out.

Specialized Marketing Appeal

You’re no longer just a remodeler or designer—you’re a Certified Aging-in-Place Specialist. That distinction becomes a powerful differentiator in proposals, brochures, and online marketing.

Access to New Clients and Niches

CAPS graduates often build partnerships with:

Senior-living communities
Home-health agencies
Hospital discharge planners
Real-estate professionals serving aging clients

Premium Services, Premium Rates

When you offer specialized value, you can charge accordingly. Many CAPS professionals add paid home assessments and consulting services, creating new revenue streams beyond traditional projects.

“Fritzi is a phenomenal instructor. Her real-life examples made it easy to see how I could apply this immediately in my business.” — CAPS Graduate 2024

Why Train with Household Guardians?

At Household Guardians, you’ll complete your CAPS certification online through live Zoom instruction led by me, Fritzi Gros-Daillon—2019 NAHB Educator of the Year and nationally recognized home-safety expert.

My classes are interactive, energizing, and practical. I share insights from decades of consulting, remodeling, and education so you can apply what you learn immediately. Students leave each session inspired, informed, and ready to serve aging clients with confidence.

The aging-in-place industry is booming.
77 million Baby Boomers are entering retirement.
Home-safety products and services exceed $40 billion annually (NAHB 2025 est.).
Demand for certified specialists has doubled since 2020.
New technologies (smart lighting, AI-based fall detection, universal design software) are transforming the field.
Earning your CAPS credential in 2025 positions you as a leader at the intersection of design, wellness, and technology.

Ready to Get Started?

CAPS courses are offered monthly via Zoom. Each session runs 8 a.m. - 4 p.m. (Pacific Time) and can be completed as consecutive Fridays or a Wednesday-to-Friday series.

👉 View the upcoming schedule and register here

For group or corporate training, contact me directly at fritzi@householdguardians.com.

Now is the time to differentiate yourself, grow your business, and meet the needs of a market that’s here to stay. CAPS gives you the tools to serve clients with expertise, empathy, and confidence - so together, we can create homes where people live safely and thrive beautifully.