5 Ways CAPS Certification Grows Your Business

Fritzi Gros-Daillon
Apr 15
3 min read

Updated: Nov 4

The aging-in-place market is booming - and it’s not slowing down. With more than 70 million Baby Boomers reaching retirement age, professionals who understand how to meet the needs of this generation will have a major competitive advantage.

One of the smartest ways to prepare? Earning your Certified Aging-in-Place Specialist (CAPS) designation.

But here’s the real question: How does the CAPS certification actually help your business grow?

Whether you’re a remodeler, occupational therapist, designer, or home-service provider, here are five tangible ways CAPS training can transform your professional path.

Stand Out in a Crowded Marketplace

Let’s face it - consumers are overwhelmed by options. When families are looking for someone to help keep their loved ones safe at home, trust and credentials matter.

The CAPS designation adds instant credibility to your name and business. It tells potential clients: “I’ve been trained. I understand your needs. I have real solutions.”

“Fritzi’s CAPS course helped me win a contract with a local hospital looking for aging-in-place modifications for discharge patients.” - CAPS Graduate & Remodeler

Expand Your Service Offerings

CAPS isn’t just theory - it’s practical, design-based education that helps you expand what you can offer clients.

Builders can integrate accessibility features seamlessly into remodels.
Therapists can recommend and design home modifications that improve safety and independence.
Designers can create spaces that are both functional and visually beautiful.

You’re not just doing the work - you’re guiding the client journey with expertise, from assessment to implementation.

Increase Your Value—and Your Revenue

People are willing to pay more for specialists. With the Certified Aging-in-Place Specialist credential, you can confidently position yourself as an expert in a growing, high-value niche.

CAPS graduates often add premium services such as:

Paid home assessments
Accessibility design plans
Consultation packages for families and healthcare partners

You’ll stand out - and earn more - because you bring more value to the table.

Build Trust with Clients and Referral Partners

CAPS certification doesn’t just elevate your credibility—it expands your network.

Having CAPS behind your name opens doors to partnerships with:

Home-health agencies
Hospital discharge planners
Senior-focused real estate agents
Government and community organizations

When these professionals know you’re CAPS-certified, they’re more likely to refer clients directly to you - because they trust your training, ethics, and results.

Future-Proof Your Business

We’ve officially entered the first era of 30+ year retirements. That means millions of homeowners will need professionals who understand how to help them stay safe, comfortable, and independent at home.

CAPS allows you to meet that need - today and for decades to come.

“I took CAPS to serve my clients better. What I didn’t expect was how it would completely reshape my business model—in the best way.” - Occupational Therapist & CAPS Graduate

Learn CAPS with the Nation’s Top Instructor

At Household Guardians, you’ll learn directly from Fritzi Gros-Daillon, 2019 NAHB Educator of the Year and Director of Education for Age Safe America.

Certified specialists are preferred by contractors, healthcare partners, and families alike CAPS isn’t just education - it’s a business accelerator that strengthens your reputation and your bottom line.

Our live, online CAPS courses include:

Real-world examples
Practical design and communication tools
Interactive discussions that build confidence and competence

Learn from the best. Gain real tools. Attract better clients. 👉 Register now for CAPS training

Questions or inquiries? Email fritzi@householdguardians.com

The home-modification and aging-in-place industry is expanding faster than ever. By earning your CAPS certification, you don’t just gain new skills - you gain a sustainable edge that helps your business thrive.