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How CAPS Helps Builders and Designers Win More Aging-in-Place Projects

As more older adults choose to stay in their homes instead of moving into assisted living, demand is surging for professionals who can deliver safe, accessible, and stylish spaces. Builders and designers who understand aging-in-place principles are in high demand—and CAPS certification can help you rise to the top.


If you're a contractor, remodeler, interior designer, or architect, here’s how the Certified Aging-in-Place Specialist (CAPS) program can help you win more projects, offer better solutions, and grow your reputation in this booming market.


How CAPS Helps Builders and Designers Win More Aging-in-Place Projects

1. Clients Are Looking for Experts—CAPS Sets You Apart


Homeowners and adult children aren't just looking for contractors—they’re searching for someone who gets it. Someone who understands:


  • Why a lever handle is better than a knob

  • How to widen doorways without compromising aesthetics

  • Which lighting changes reduce fall risks at night


CAPS certification gives you that expertise—and the confidence to talk about it.

“Being CAPS-certified has opened doors to new clients I never would have reached before. It’s now a key part of my brand.”— Designer & CAPS Grad, 2024

2. Bid on Bigger Projects with Aging-in-Place Requirements


As universal design and accessibility become standard in new builds and remodels, more RFPs (requests for proposals) are requiring contractors with aging-in-place knowledge.


CAPS certification gives you a credential that checks that box—and gives you the language and framework to bid confidently on these projects.


Whether it's a single-family bathroom remodel or a full-home conversion, you'll be equipped to make smart, safety-forward design recommendations.


3. Blend Function and Style—Not Just Code Compliance


CAPS teaches how to design for aging without making homes feel institutional.

You’ll learn:


  • How to integrate safety features without sacrificing beauty

  • Which materials work best for slip resistance and visual appeal

  • The latest trends in aging-in-place fixtures and finishes


Designers especially benefit from CAPS for offering solutions that feel intentional—not clinical.


4. Offer Specialized Consults as a Standalone Service


Builders and designers can leverage CAPS to add a new revenue stream: paid aging-in-place assessments and consultations.


You’ll learn how to:


  • Walk through a client’s home and identify safety risks

  • Recommend modifications and prioritize upgrades

  • Create trust with aging clients and their families


This consultative service builds relationships that often lead to full renovation contracts.


5. Market Yourself with a Niche That’s Only Growing


Let’s face it—general remodeling is competitive. But aging-in-place remodeling? That’s a niche with real staying power.


  • By 2030, 1 in 5 Americans will be over age 65

  • 90% of them say they want to stay in their own homes

  • But most homes in the U.S. aren’t ready for aging residents


Builders and designers who position themselves now will be the go-to experts for the next decade.


Ready to Level Up? Learn CAPS Online with Fritzi Gros-Daillon


At Household Guardians, we teach CAPS through interactive Zoom sessions led by Fritzi Gros-Daillon, a nationally recognized leader in home safety and aging-in-place education.


🎓 Learn from the best. Gain real tools. Attract better clients.👉 View upcoming course dates & register here


Have questions? Email fritzi@householdguardians.com



Fritzi Gros-Daillon

Fritzi Gros-Daillon MS, CSA, CAPS, UDCP, SHSS

Household Guardians, Owner

2019 NAHB Instructor of the Year

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Become the Aging Expert

The Certified Aging-In-Place Specialist (CAPS) program teaches the ins and outs of home modifications for the AIP professional. Get certified in just 3 days!

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