How CAPS Helps Builders and Designers Win More Aging-in-Place Projects

Fritzi Gros-Daillon
Apr 22
2 min read

As more older adults choose to stay in their homes instead of moving into assisted living, demand is surging for professionals who can deliver safe, accessible, and stylish spaces. Builders and designers who understand aging-in-place principles are in high demand—and CAPS certification can help you rise to the top.

If you're a contractor, remodeler, interior designer, or architect, here’s how the Certified Aging-in-Place Specialist (CAPS) program can help you win more projects, offer better solutions, and grow your reputation in this booming market.

How CAPS Helps Builders and Designers Win More Aging-in-Place Projects

1. Clients Are Looking for Experts—CAPS Sets You Apart

Homeowners and adult children aren't just looking for contractors—they’re searching for someone who gets it. Someone who understands:

Why a lever handle is better than a knob
How to widen doorways without compromising aesthetics
Which lighting changes reduce fall risks at night

CAPS certification gives you that expertise—and the confidence to talk about it.

“Being CAPS-certified has opened doors to new clients I never would have reached before. It’s now a key part of my brand.”— Designer & CAPS Grad, 2024

2. Bid on Bigger Projects with Aging-in-Place Requirements

As universal design and accessibility become standard in new builds and remodels, more RFPs (requests for proposals) are requiring contractors with aging-in-place knowledge.

CAPS certification gives you a credential that checks that box—and gives you the language and framework to bid confidently on these projects.

Whether it's a single-family bathroom remodel or a full-home conversion, you'll be equipped to make smart, safety-forward design recommendations.

3. Blend Function and Style—Not Just Code Compliance

CAPS teaches how to design for aging without making homes feel institutional.

You’ll learn:

How to integrate safety features without sacrificing beauty
Which materials work best for slip resistance and visual appeal
The latest trends in aging-in-place fixtures and finishes

Designers especially benefit from CAPS for offering solutions that feel intentional—not clinical.

4. Offer Specialized Consults as a Standalone Service

Builders and designers can leverage CAPS to add a new revenue stream: paid aging-in-place assessments and consultations.

You’ll learn how to:

Walk through a client’s home and identify safety risks
Recommend modifications and prioritize upgrades
Create trust with aging clients and their families

This consultative service builds relationships that often lead to full renovation contracts.

5. Market Yourself with a Niche That’s Only Growing

Let’s face it—general remodeling is competitive. But aging-in-place remodeling? That’s a niche with real staying power.

By 2030, 1 in 5 Americans will be over age 65
90% of them say they want to stay in their own homes
But most homes in the U.S. aren’t ready for aging residents

Builders and designers who position themselves now will be the go-to experts for the next decade.

Ready to Level Up? Learn CAPS Online with Fritzi Gros-Daillon

At Household Guardians, we teach CAPS through interactive Zoom sessions led by Fritzi Gros-Daillon, a nationally recognized leader in home safety and aging-in-place education.

🎓 Learn from the best. Gain real tools. Attract better clients.👉 View upcoming course dates & register here

Have questions? Email fritzi@householdguardians.com