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Most Want Care at Home. Is the Home Ready?
A new national survey says most older Americans want care at home, and more than half of adults haven't planned financially for it. There is a third planning gap nobody asked about: whether the house can handle care at all.
3 min read


The "Forever Buyer" Trend: What a New Luxury Real Estate Report Means for Every Price Point
Sotheby's 2026 Mid-Year Luxury Outlook found that nearly 38 percent of agents in the ten-million-dollar-plus market say aging in place is now shaping how their clients buy. The report argues the effect reaches well below the ultra-luxury tier. Here's what that means for real estate professionals at every price point.
4 min read


New Data: Senior Poverty Is Rising for a Fifth Straight Year, Even as the Country's Poverty Rate Hit a Record Low
New Census data shows poverty among adults 65 and older has risen for a fifth consecutive year, even as the country's overall poverty rate fell to a record low. Older women are hit hardest, and the financial strain often starts years before 65. Here's what the data shows, and what it means for families planning ahead.
4 min read


New Survey: Aging in Place Got Harder This Year, Not Easier. Here's What the Data Shows
A new fifth-annual national survey of more than 2,200 seniors found that 68% now face barriers to aging safely and independently at home, up 4 percentage points from last year. It is not just a snapshot. It is a trend, and it is moving in the wrong direction. Here is what the data shows.
3 min read


What's Actually In the New 21st Century ROAD to Housing Act? A Home Modification Professional's Guide
A major bipartisan housing law, the 21st Century ROAD to Housing Act, became law July 11, 2026, and for the first time names grab bars and ramps as an eligible use for a new federal home-repair pilot program. None of it is funded yet. Here's what's actually in the law, section by section.
4 min read


Modify or Move? What New Cost-of-Care Data Means for Aging-in-Place Decisions
Most families never run the actual numbers before deciding a home modification is "too expensive." New Cost of Care data puts a real dollar figure next to the alternative: $74,400 a year for assisted living, well over $100,000 for a nursing home room. Once that number is on the table, the modification budget looks different.
4 min read


Home Modification Funding Is More Available Than Most Families - Or Most Professionals - Realize
Most families assume home modifications are entirely out-of-pocket. They aren't. Federal, VA, and state Medicaid programs exist to help cover the cost — but only if someone knows to ask the right questions.
5 min read


The $12.5 Trillion Reason Aging-in-Place Is Not a Niche
Adults 50 and older generated $12.5 trillion in economic activity in 2024 - enough to rank as the world’s third-largest economy. For professionals who serve this population, the AARP Longevity Economy Report 2026 isn’t just interesting data. It’s a market brief.
4 min read


Ensuring Safety and Comfort: A Guide to Choosing the Perfect Gifts for Elderly Loved Ones
But here's the catch - they need to be simple enough to use without causing frustration.
3 min read


Meeting the Real Needs of Older Adults: What Do Seniors Truly Need to Thrive?
Perhaps the most important insight is about decision-making. As people age, they often face big decisions about where to live, how to ..
4 min read


Navigating Finances: The True Cost - and Value - of Aging in Place
Growing older comes with a price tag—and it’s often higher than expected. The average cost of long-term care continues to rise across the U.S., leaving many families wondering: Is it actually cheaper to stay at home as we age? That’s the question at the heart of the aging-in-place movement. The answer isn’t simple - but with thoughtful planning, aging in place can be one of the most cost-effective and fulfilling choices available. The Financial Reality of Aging It’s no secre
4 min read


What Percentage of People Prefer to Age in Place in 2026 — and What That Really Means
Most people want to stay put as they age. This preference has huge implications, not just for individuals and families, but for society as..
4 min read


What Are The Disadvantages Of Aging-In-Place?
Adult children often end up becoming de facto caregivers, balancing their own lives and families with the needs of an aging parent.
4 min read
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