CAPS 1
Marketing and Communicating with the Aging in Place Client
Meet Your Instructor
Marketing and Communicating with the Aging in Place Client (CAPS I)
Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market.
Classes are live via Zoom (not recorded) from 8:00 am – 4:00 pm PST. All 2023 dates are listed below!
As a graduate of this course, you will be able to:
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Identify access points and marketing opportunities within targeted AIP segments.
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Explain how allied professionals can collaborate effectively to serve a targeted AIP market.
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Identify common challenges of functioning in a real-world environment for the AIP population.
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Enhance the client consulting process with effective needs assessment and communication techniques.
This course is required for the NAHB Certified Aging in Place Specialist designation. It can be an elective for the Master CSPP and CGA designations.
$250/$300
Member / Non-Member
Each student is provided with complimentary class materials and a personally signed copy of Fritzi's critically acclaimed book: "Grace and Grit: Insights to Real-Life Challenges of Aging for Adult Children and Their Parents".
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This is for one class only. To receive certification you must complete all three classes.
Wednesdays
Marketing and Communicating with the Aging in Place Client
Ended
300 US dollarsNAHB Member pricing $50 off - Marketing and Communicating with the Agi...
Ended
250 US dollarsMarketing and Communicating with the Aging in Place Client
Starts Nov 15
300 US dollarsLoading availability...
NAHB Member pricing $50 off - Marketing and Communicating with the Agi...
Starts Nov 15
250 US dollarsLoading availability...
Marketing and Communicating with the Aging in Place Client
Starts Dec 13
300 US dollarsLoading availability...
NAHB Member pricing $50 off - Marketing and Communicating with the Agi...
Starts Dec 13
250 US dollarsLoading availability...
Fridays
Marketing and Communicating with the Aging in Place Client
Ended
300 US dollarsNAHB Member pricing $50 off - Marketing and Communicating with the Agi...
Ended
250 US dollarsMarketing and Communicating with the Aging in Place Client
Ended
300 US dollarsNAHB Member pricing $50 off - Marketing and Communicating with the Agi...
Ended
250 US dollarsMarketing and Communicating with the Aging in Place Client
Starts Nov 3
300 US dollarsLoading availability...
NAHB Member pricing $50 off - Marketing and Communicating with the Agi...
Starts Nov 3
250 US dollarsLoading availability...
Marketing and Communicating with the Aging in Place Client
Starts Dec 1
300 US dollarsLoading availability...
NAHB Member pricing $50 off - Marketing and Communicating with the Agi...
Starts Dec 1
250 US dollarsLoading availability...
"There are so many possibilities to design anyone’s hopes and dreams to accommodate their needs."
Remodeler
More CAPS Classes
The Certified Aging-in-Place Specialist (CAPS) designation program teaches the technical, business management and customer service skills essential to competing in the fastest growing segment of the residential remodeling industry – home modifications for aging in place.
